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Privacy Policy

1. What is the purpose of this Privacy Policy


Action Medical Sundries Limited (Action Medical, we or us) uses information from our interactions with you and other customers and from certain third parties, to help us achieve our goal of providing the highest quality products and services.


Action Medical respects the privacy rights of its online visitors and members of Action Medical and recognises the importance of protecting the information collected about them. For this reason, we have established procedures to ensure that your personal information is handled in a responsible manner. This Privacy Policy provides you with information on what kind of information we collect, the purposes for which we collect and use the information, how it is handled, with whom it may be shared, and what choices you have regarding our use of your information.


By visiting Action Medical eShop, actionmedicaleShop.com , you accept the content of this Privacy Policy together with Action Medical's Terms and Conditions, Cookie Policy, and any other documents referred to in this Privacy Policy. This Privacy Policy set out the basis on which we will process any information we collect from you or that you provide us with. Please carefully read the following to understand our views and practices regarding your information and how we will treat it.


Certain parts of this Privacy Policy apply specifically to the collection and processing of your personal data in relation to your use of web sites and services (e.g. Action Medica eShop), which requires for you to register with Action Medical in order to use these web sites and services.


If you have any privacy questions or concerns, or if you have any enquires as to the personal information you have given us, you may contact Action Medical at any time. For details on how to contact us, please see “Contact Information”.


2. Who is in charge of the protection of your information


Action Medical Sundries Limited (ActionMedical, we or us) determine the purposes and means of the processing of your data.


3. What personal data is collected?


All our activities are based on stringent-ethical principles and legal requirements, and we are committed to protect the privacy of all visitors to our websites and users of our (mobile) applications.For this reason, the way in which we collect and store information is dependent on how our website and related services are used.


3.1 Data collected through your interaction with us


Various technologies may be used on our websites and our (mobile) applications in order to improve them, make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. Examples of such technologies are cookies, flash cookies and web analytics.


3.1.1 Click-stream data


When you visit one of our websites, data is sent from your browser to our server. This data makes it possible to optimise our services and improve your experience on our websites and apps. The data is automatically collected and stored by us or by third parties on our behalf.


We may collect information about your computer for system administration and to report aggregate information for internal marketing analysis purposes. This is statistical data about our users' browsing actions and patterns.


In particular, this data may include the following:


  the visitor’s IP address,

  the date and time of the visit,

  the referral URL (the site from which the visitor has been referred),

  the pages visited on our website,

  Information about the browser used (browser type and version, operating system, etc.).


3.1.2 Cookies


We use cookies on our website. Please read our Cookie Policy to find out more about our use of cookies and the privacy policies of the parties from which we use web analysis tools or of which we have integrated plug-ins on our websites.


3.2 Data provided by you


Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:


  personal data that identifies you as an individual, namely, your contact information, including your first and last name, billing or delivery address, date of birth, telephone number, fax number, email address, credit and debit card information. If you provide any personal data of another person, please make sure that you have the right to share that information with us,

  information provided at the time of registering to become a member of a Action Medical. 

  information provided when you create a Wish List or your own design,

  information you provide when you enter a competition or promotion sponsored by Action Medical,

  information you provide to us via third parties such as Facebook,

  information that you upload to or share through our site by using our services,

  if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles),

  if you contact us, we may keep a record of that correspondence,

  if you contact us to report a problem with our site or for technical or customer support, we may keep a record of that correspondence or conversation.


We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

All of this data is characterized by the fact that you have provided this information yourself. We use this information for the purposes described in this Privacy Policy. You can always have your personal data corrected or object to further processing (please see subsection6).


4. How is the collected data used?


We may use information held about you in the following ways:


 to ensure that content from our site is presented in the most effective manner for you and for your computer,

 for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery, to fulfil your requests, such as responding to a question regarding our products, to help you locate a store near you, fulfil your order, process your payment card, and/or to provide you with customer service. We may use your data to assess your creditworthiness, for which we may use third parties,

 to verify your identity and to respond to any query you may raise with us, and to process your request and provide you with the best service possible,

 to carry out our obligations arising from any contracts entered into between you and us,

 to allow you to participate in interactive features of our service, when you choose to do so,

 to notify you about changes to our services, changes to our terms, conditions, and policies and/or other administrative information,

 to provide you with the benefits and services as a member of ActionMedical eShop

 to administer and maintain our records,

 to manage your membership of Action Medical eShop

 to allow you to participate in interactive features of our site when you choose to do so,

 to store any Wish List you may create and to allow you to share your Wish List with others,

 to design your own jewellery and to save those designs,

 allow you to send emails to others through our "send to a friend" type functionality,

 allow you to participate in sweepstakes, contests and similar promotions and to administer such activities. Some of these activities have additional rules, which could contain, additional information about how we use and disclose your PI,

 customize content for you on our websites and provide you with customized offers

 prevent or detect any misuse or fraud,

 With your explicit consent, we may contact you via the contact details provided by you (e.g. per regular mail, email, SMS, telephone or any other electronic means) for marketing, advertising and opinion research purposes. For example, this includes information related to Action Medical products, e-commerce activities, special offers, and promotions as well as information on local store openings, local store activities. In order to be able to contact you with information which is of special interest for you, your overall interaction with Action Medical (such as, but not limited to, your shopping behaviour in e-shops, in Action Medical physical stores, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with and use of mobile applications), will be combined analysed and used. We may use your personal data for marketing, advertising and opinion research purposes. In section 6 you will find information on your rights, e.g. on how to withdraw your consent or correct your personal details

The period of use of the personal data supplied by you will not be longer than we deem necessary but may be unlimited.


5. Disclosure of information


One of our core principles is the fact that we will treat your data with care and confidentiality. We will not disclose your data to any third parties aside from what is stated in this Privacy Policy without your prior consent. If required by law, your data may be disclosed to third parties. Provided that this is allowed under applicable law, we may transfer your data to other parts of the Action Medical.


We may use service providers and data processors working on behalf of Action Medical. The services may include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. They are contractually not allowed to use the data in any other way than required. The necessary steps are taken to ensure that our service providers, and the processors working on behalf ofAction Medical, protect confidentiality of your data.


There may be occasions on which we disclose non-personal data to our partners in an anonymous form. Such non-personal data may include information about the number of visitors to a website or a (mobile)application during a certain period of time.


Please note that any information you post or disclose through your interaction with Action Medical (for example personal data contained in the photos, stories, comments and videos that you submit)will become public information, and may be available to visitors to the Site and to the general public.


We may disclose your information to the extent that we are under a duty to disclose or share your personal data in order to comply with any legal obligation or the directions of the Court or any other body of competent jurisdiction, or in order to enforce or apply our PrivacyPolicy and other agreements; or to protect the rights, property, or safety ofAction Medical, our employees, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


6. Your rights


If you provide us with personal data via our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. We provide various options, depending on the exact circumstances, in order to help you retain control over your data.These options may include displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.


You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can choose not to give your consent to such processing by not checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at action020@action.com.hk or at the postal address set out at the end of this Privacy Policy.


Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


6.1 Right to object and unsubscribe


Emails that Action Medical sends to you that for instance contain a newsletter or marketing content include the option to unsubscribe to the receipt of such emails by following the relevant instructions in the respective email. If you do not wish to receive any emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails in future.


If you are not interested in any information about your behaviour at our website or (mobile) application being collected and assessed, you can opt-out of the gathering of the web analytics data as described below in subsection 11.


If you wish to withdraw your consent to receiving promotional information and offers in general, including by regular mail, email, per SMS, by telephone or by any other electronic means, you may do so at any time by writing an email to action020@action.com.hk, indicating “data protection”, or sending an email. In case we have any doubt about your identity, we may ask you to identify yourself (e.g. by sending a copy of your passport ID). Other than regular costs for communication, this is free of charge.


With regard to other types of messages you may receive, such as maintenance announcements or administrational notifications, receipt of such messages can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our websites and (mobile) applications. You can have your account deleted by writing an email to action020@action.com.hk.


6.2 Right to request information


You are entitled to get access to your personal data. By writing to us (at the address stated below), you may request details of the information which we hold about you and the purposes for which it is being held.  We will provide this information within 40 days from your request, subject to any routine processing continuing between that time and the time of response. You may be charged a reasonable fee (as permitted by the applicable data processing law) for this information.


6.3 Right to request correction


You have the right to request correction, supplementing, deleting or blocking of the personal data stored about you.Within four weeks of receipt of the request, we will notify you as to whether and, if so, to what extent, we will comply with your request. If, for any reason we do not comply with your request, we will provide you with the reasons for this.


7. Security of the information and data integrity


We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.

Action Medical uses third party data processors in relation to the collection and processing of your personal data.Any third party data processors engaged by Action Medical will only undertake processing of your personal data in accordance with Action Medical’s instructions and will be contractually obliged to adhere to strict security procedures when handling your personal data.


7.1 Keeping information secure


Action Medical may employ third party business partners to collect personal information on Action Medical 's behalf.In such cases, these third parties will be subject to confidentiality agreements and be instructed by Action Medical to comply fully with the ActionMedical Privacy Policy.


Where we have provided you with (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Unfortunately, transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.


7.2 Access to your personal details


Action Medical eShop:


You can access and change your personal details by logging on to your account on actionmedicaleShop.com. You can click on the “My Profile” button and you will get access to your personal details.


If any of the information that you have provided us with changes, e.g. if you change your email address or other contact details, or if you wish to cancel your registration with us, please let us know by editing your details on the "My profile" page or writing an email to us using this link.


If you have any questions, please feel free to contact us at cs@action.com.hk.


Action Medical eStore:

Room 810 Vanta Industrial Centre, 21-33 Tai Lin Pai Road, Kwai Chung, Hong Kong


8. Social Networks


Our website and (mobile) applications provide you with Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our(mobile) applications will also be made available to social networks such asFacebook and Twitter.


If you have logged in to one of the sesocial network sites during your visit to one of our websites or (mobile)applications, the social network site might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network site. In case you do not wish such adata transfer, please log out of your social network site before entering one of our websites or (mobile) applications.


We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.


In addition, to improve your user and brand experience, your data may be passed to a third party (eg Facebook) for processing in accordance with data protection and privacy regulations.



Google +: http://www.google.com/intl/en/policies/privacy/


9. Geolocation Services


We offer location-enabled services within some of our (mobile) applications, such as Google Maps and Bing Maps. If you use those (mobile) applications, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You can generally enable or disable your location services in your device or browser settings.



10. Web analytics by adobe


The web analytic services on our website and (mobile) applications are provided by adobe (www.adobe.com). This means that visiting our website or (mobile) applications will cause a cookie by adobe to be stored on your computer or mobile device, except when your browser settings do not allow for such cookies (see Action Medical Cookie Policy).


This further means that when visiting our website or (mobile) application, the web analytics data described above in chapter 2 – including the “click-stream data”, the data from “web beacons and tracking links” and information stored in adobe’s cookies – will be sent to adobe for analysis for and on behalf of Action Medical. Please note that if you have created an online profile at our website or (mobile) application, and if you are logged in to this profile, a unique number identifying this profile is also being sent to Adobe in order to be able to match the web analytics data to this profile.


Adobe acts as an agent to Action Medical, which means that Action Medical solely determines the purposes for which the data is being used, and that Adobe will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that Action Medical is the “controller” and Adobe the“processor”. You can find out more about the relationships between ActionMedical and Adobe in the Adobe’s privacy policy under “Privacy Policy for OurProvision of Services” at http://www.adobe.com/uk/privacy/analytics.html .


If you do not wish for information about your behaviour on our website or (mobile) application to be collected and assessed by Adobe, you can apply for a visitor opt-out. This means that Adobe, depending on the type of opt-out you choose, will either anonymize the information it collects (but keep collecting the data) or completely stop collecting information about your visit. This visitor opt-out requires for you to accept a cookie being stored on your computer by Adobe. You can apply for the visitor opt-out via the link in the privacy policy section of the Adobe website.


11. Re-targeting Technologies


Our website and (mobile) application usere-targeting technologies. This enables us to advertise directly to our visitors, who were already interested in our shop and our products, from our partners’ websites. We believe that the display of a personalized, interest-based advertising is more interesting for our customers than advertising that does not have any personal connection.


We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our websites or (mobile)applications and your interaction with our communications, including advertising.


Re-targeting technologies analyse your cookies and display advertisement based on your past surfing behaviour. For further information on cookies, please refer to section 2 of this privacy policy.


12. Contact Information


Should you have any questions about the processing of your personal details or about our privacy policy, please feel free to contact us. The contact details are:


Write an email action020@action.com.hk to our Customer Service

Or call Customer Service at +(852) 26139962


13. Changes to this policy


Action Medical has pledged to adhere to the fundamental principles of privacy and data protection. We therefore regularly review our privacy policy in order to keep it up to date and compliant with privacy and data protection principles. This privacy policy may be changed from time to time in order to keep pace with new developments and opportunities relating to the Internet and to stay in line with prevailing legislation.Significant changes to the policy will be publicized on our website along with an updated version of the privacy policy.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, may be notified to you by e-mail.


Last updated:  Mar 2022